The Company is one of the largest providers of medical and non-medical operation, maintenance, catering and contracting services for both the public and private sectors. All the Company’s units and sectors operate in an interconnected environment in order to deliver business and services with the highest standards of quality and excellence in the market. In addition, the Company leverages its leading position, with more than 25 years of experience in delivery of maintenance and operation services to the healthcare sector, for the purpose of increasing its market share of business.
To achieve its vision, the Company adopted the following business strategy:
1.Diversification of related activities – entry into new areas (markets)
The Company intends to take advantage of a wide range of manufacturing investment opportunities, particularly in healthcare and medical products, since these opportunities will help improve and increase the Company's sales, as well as diversify its income. In addition, the Company seeks to meet client needs through home-based healthcare services, demonstrating higher demand at the present time, which will further diversify the services provided. All these efforts would have a significant impact on long-term expected growth rates. Moreover, the Company will continue to improve the quality of services provided, boost operational efficiency, diversify activities and add new products and medical equipment agencies, thereby enhancing and increasing the Company's profitability.
2.Financial planning and strategic studies
The Company attaches great importance to financial planning and feasibility studies. It carries out thorough studies of all estimated costs of its projects, in addition to projected revenue studies and financial flows schemes, ensuring a clear perception, which leads to the realization of the objectives of those studies that may contribute to higher profitability of the Company.
3.Strengthening relationships with the strategic clients
The Company's long-term relationship with (public and private sector) clients is key to the Company’s excellent reputation and high quality of services provided. The Company is a highly-ranked contractor for Government contracts, enabling it to bid for all tenders related to medical and non-medical operation and maintenance, catering and contracting. Moreover, the Company further reviews its market coverage plans to ensure optimal coverage, maintain and enhance relationships with clients, and expand its services, which may directly help scale up its business and boost its profitability.
4.Bolstering the Company's capabilities and improving governance procedures
The Company seeks to attract talent, appoint, train, develop and qualify employees and new graduates in all sectors in which it operates, whether in healthcare, operation, maintenance, catering or contracting, by fully operationalizing the role of human resources management to support staff development. In addition, the Company is strengthening its governance and compliance system through policies, regulations, and procedures that govern the work and comply with the relevant laws, which will contribute to accurate and speedy delivery of business, maintenance of the Company’s assets and reduction of risks.
