In the context of developing and diversifying the activities of Scientific & Medical Equipment House Co. and expanding its investment fields to meet the strategic goals of the company in fulfilling the demands of the Saudi market, Scientific & Medical Equipment House Co. announces the signing of an exclusive distribution agreement in the Kingdom of Saudi Arabia with GenGee the Chinese company, which specializes in the sale and marketing of technologies for analyzing the athletic performance of players in sports clubs.
GenGee is a global company specializing in sports performance analysis, utilizing advanced technologies to collect and analyze data related to player performance across various sports. It employs sensors and specialized systems to gather data on player movements, which helps teams and sports clubs understand the strengths and weaknesses of their players and improve their overall performance.
The exclusive distribution agreement was signed by Mr. Barakat bin Saud Al-Araifi, CEO of Scientific & Medical Equipment House Co., and Mr. Weidan Chen, CEO of GenGee, on Wednesday, 17 Safar 1446 AH, corresponding to August 21, 2024.
Mr. Barakat bin Saud Al-Araifi, CEO of Scientific & Medical Equipment House Co., stated that this exclusive agreement represents a qualitative leap in the company’s activities, as GenGee's technology is set to revolutionize the analysis and enhancement of football performance by relying on the collection of precise data and innovative algorithmic interpretation. In terms of financial impact, it is expected to begin in the first quarter of the upcoming year, 2025.
The website for GenGee:
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